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Pricing

Start free. Scale when you're ready.

A free forever plan for solo operators, and flat monthly subscriptions for teams. AI Actions only meter the work AI does for you — never dashboards, opportunities or collaboration.

Free
£0forever

Try Thrivio's core with a small monthly AI allowance. No card required.

50 AI Actions / month
Try 1 AI Teammate · 10 runs/mo
  • Core CRM, HQ, Workstreams
  • Website & page audits (2 / month)
  • Opportunities & Customers
  • Lead inbox (1 chatbot)
  • 50 AI Actions / month
  • Community support
Get started
Starter
£89per workspace / month

The Thrivio platform for small teams getting started.

1,000 AI Actions / month
2 AI Teammates · standard models
  • Core CRM, HQ, Workstreams
  • Opportunities & Customers
  • Website & page audits
  • GA4 + Search Console
  • Lead inbox + 1 chatbot
  • 5 users included (soft limit)
  • 1,000 AI Actions / month
  • Email support
Choose Starter
Growth
Most popular
£299per workspace / month

For growth teams running the whole engine.

4,000 AI Actions / month
All 4 AI Teammates · priority models + Autopilot
  • Everything in Starter
  • Ecommerce audits (Shopify / Woo)
  • Growth opportunity analysis
  • Studio product copy generation
  • Customer journey replays
  • Slack notifications
  • Unlimited users
  • 4,000 AI Actions / month
  • Priority chat support
Choose Growth
Scale
Custombilled annually

For larger orgs that need bespoke onboarding, higher AI volumes and a direct line to the team.

50,000 AI Actions / month
All Teammates + custom playbooks & tool access
  • Everything in Growth
  • Custom integrations & data pipelines
  • Security & compliance review
  • Dedicated CSM + onboarding
  • 50,000 AI Actions / month
  • Custom DPA, SLA & invoicing
Talk to sales
Prices in GBP, billed monthly per workspace. Annual billing saves 20%. VAT added where applicable. Free is forever with no card required. Need volume, procurement or DPA? Talk to sales.
No surprise paywalls. If you try a paid feature on Free, we tell you upfront and give you a one-click upgrade — nothing is hidden mid-task. Reach your monthly Free allowance (50 Actions or 2 audits) and only that feature pauses until it resets; everything else in Thrivio keeps working.
AI Actions, explained

Pay for AI that does real work. Nothing else.

An AI Action is any task where AI does the thinking — a proposal draft, a meeting summary, a growth analysis. Every AI trigger shows its cost before it runs. Reading dashboards, opening opportunities, adding notes and inviting teammates cost zero.

5,800
Actions remaining
4,200 of 10,000 used this period
+ 2,000 in Credit Packs

Renews 1 Aug 2026. If you hit 100%, non-AI features keep working — buy a Credit Pack to unlock more AI.

Illustrative — matches the AI Actions widget in Settings → Billing.
ActionCost
  • Ask Thrivio(One question + answer from the in-app assistant. Longer runs with attached docs may cost more.)2
  • Page audit (base)(Base cost for a desktop audit. Mobile add-on and per-competitor costs are added on top.)50
  • Ecommerce store audit(One connected Shopify / Woo store: product + funnel signals.)50
  • Ecommerce opportunity analysis(One prioritised opportunity generated from your live store signals.)50
  • Journey run(One full journey run — scrapes each stage URL, analyses copy/UX, simulates personas and generates a journey narrative.)30
  • Merchant opportunity analysis(Cross-channel merchant opportunities.)30
  • Studio product copy (per PDP)(One product page rewrite — title, meta, hero, feature copy.)40
  • Sales audit (toned-down)(Compact sales-facing audit: mid-tier model, top 5 findings, no competitor scan.)2
  • Lead attribution (per 100 leads)(Batched Shopify order matching. 100 leads = 10 Action.)20
Costs are shown in-app before you run anything. Some AI agent tasks vary with scope.
AI Credit Packs

Need more AI this month? Top up on your terms.

Only needed if you burn through your monthly Actions. Credit Packs are one-off, roll over until used, and never change your subscription.

Small pack
£15
100 Actions

A top-up for the last week of the month.

Medium pack
£65
400 Actions

The most popular — covers a busy sprint.

Large pack
£220
1,000 Actions

For an intensive research or launch cycle.

Soft cap by default. If you hit your monthly Actions, AI features pause and the rest of Thrivio keeps working. No auto-charges, no billing surprises — buy a pack when you're ready.
Never metered

Collaboration is unlimited on every paid plan.

The parts of Thrivio that make it sticky — the day-to-day work your team does — never cost credits. Seat limits apply on Free (1 user) and Starter (5 users, soft).

Opportunities
Customers & CRM
Workstreams & tasks
Comments & mentions
Dashboards & analytics
File uploads
Chatbot conversations
Invites & team seats (Growth+)
FAQ

The questions buyers actually ask.

Ready to unlock your next stage of growth?

Join growth teams who use Thrivio to make smarter decisions and grow faster.