Replay your funnel as every persona.
Thrivio walks your funnel stage by stage, captures each screen, scores it against buyer intent and pins the exact friction — then packages it into a shareable PDF and one-click opportunities.
Ad promise matches hero copy — visitor lands oriented.
Per-seat unit is hidden below the fold — cost feels unclear.
Form is short but the trial terms live three clicks away.
Everything inside Journey Audits.
Screenshot every stage
Each step is captured live — ad, landing, pricing, checkout — so friction notes cite the exact pixel, not a paraphrase.
Severity-tagged friction
High / medium / low friction items on every stage, each with evidence and a recommended fix.
Biggest-leak card
The stage bleeding the most conversion is surfaced with drop %, why and fix — promote it to Opportunities in one click.
Persona replays
Simulate the buyers that matter — first-time visitor, comparison shopper, returning buyer, or your own — and get their story.
AI narrative + GA4
A written story of the visit plus GA4 stage metrics, so quant and qual sit on the same row.
PDF export & share link
Ship the whole audit — score, leak, screenshots, friction, personas — as a branded PDF or public link.
See your funnel through your buyer's eyes.
You're not your customer. Journey Audits walk your entire funnel as the personas actually landing on your site — capturing every screen, scoring every stage, pinning the friction and turning the whole thing into a report you can share and act on.
End-to-end friction map
Ad through after-conversion — every stage scored 0–100 with message-match, so you know exactly where the money leaks out.
Evidence, not opinion
Every stage is captured live. Friction notes cite the exact element on the exact screen — nothing to argue with.
Prioritised friction
Each stage lists severity-tagged friction items with evidence and recommended fixes — promote any one straight to Opportunities.
Biggest leak → roadmap
The stage costing you the most conversion is auto-surfaced with drop % and fix. Add it to Growth Opportunities in a click.
Test the buyer you actually need
SMB decision-maker, enterprise evaluator, returning customer — each experiences your site differently. Now you can measure that.
Quant + qual, same view
Stage-level GA4 sessions and summary sit next to the qualitative friction — no more toggling tabs to correlate the two.
A story, not a spreadsheet
Thrivio writes the visit as a story — what worked, what confused, what nearly lost the sale. Send it to design, not decoded from a dashboard.
Board-ready report
Export score, biggest leak, every stage screenshot, friction and personas as a branded PDF your CEO will actually read.
Share without seats
One-click share link — clients, contractors, agencies can view the latest run without a login or a paid seat.
Skip the £5k user-testing panel
Get most of the insight a moderated study delivers — same day, no scheduling, no recruit fees.
Every complaint has a receipt
Friction cites the element, screen and moment — so design and dev fix the real thing, not a summary of it.
Prove the fix worked
Re-audit after every release. Watch the weakest stage climb — that's your conversion story to leadership.
Pairs with…
AI audits for any URL, screenshot, ad or video — with attention heatmaps and cited findings.
A prioritised inbox of growth work — briefs, copy variants and CRO tasks ready to ship.
Turn any opportunity into a wireframe, high-fidelity mockup and HTML + Tailwind snippet.
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