Revenue becomes the north star.
Connect Stripe in a click and Thrivio starts computing your real MRR, LTV, cohort retention and at-risk revenue — then feeds every signal back into lead scoring and opportunities. The dashboard below shows the shape; sign in to see yours.
- At-risk revenue detected
12 customers on annual plans have logged in less than twice this month. Auto-queued to lifecycle sequence.
- Expansion milestone
Acme Co. crossed 10 seats — trigger a CS check-in and upsell to the Growth tier.
- Failed payment recovery
$1,240 recovered this week via smart retries. 3 customers still need a card update — email sent.
| M0 | M1 | M2 | M3 | M4 | M5 | |
|---|---|---|---|---|---|---|
| Jan | 100 | 88 | 82 | 79 | 76 | 74 |
| Feb | 100 | 90 | 85 | 82 | 80 | 78 |
| Mar | 100 | 87 | 83 | 80 | 78 | |
| Apr | 100 | 91 | 86 | 84 | ||
| May | 100 | 92 | 88 | |||
| Jun | 100 | 93 |
- Organic search$18,420∞
- Paid social$11,8602.8x
- Email lifecycle$9,340∞
- Partnerships$5,2203.5x
- Paid search$3,4800.9x
Five loops that only close with revenue data.
Traffic and form fills tell half the story. Stripe events tell the other half — the one that pays the bills.
Marketing spend → traffic → conversion → revenue in one view. Every experiment scored against the metric that matters.
Real LTV curves, churn shapes and expansion patterns per cohort — not modelled proxies.
Attribute to charges and MRR, not form fills. Kill channels that don't return; double down on ones that do.
MRR, NRR, expansion revenue and failed-payment recovery — the metrics investors and boards actually ask for.
Stripe webhooks power at-risk alerts, milestone celebrations, win-back sequences and dunning follow-ups.
CAC by channel divided by cohort LTV — payback period rendered in weeks, not spreadsheets.
Connect a Stripe restricted key in Settings → Connections and Revenue Pulse loads against your real account in seconds.
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