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Ad copy character counter — stay within the limits

Write copy once and see live limits for Google, Meta, LinkedIn, TikTok, X and SEO tags.

65 characters12 words
Platform limits
  • Google Ads65/30
    Headline
  • Google Ads65/90
    Description
  • Meta Ads65/125
    Primary text (recommended)
  • Meta Ads65/40
    Headline
  • Meta Ads65/30
    Link description
  • LinkedIn Ads65/150
    Intro text
  • LinkedIn Ads65/70
    Headline
  • TikTok Ads65/100
    Ad text
  • X (Twitter)65/280
    Post
  • SEO65/60
    Title tag
  • SEO65/160
    Meta description

Limits reflect current published guidelines. Platforms change specs — double-check before you launch.

Guide

Writing tight ad copy

  • • Lead with the outcome, not the feature.
  • • Front-load the benefit — mobile truncates fast.
  • • One idea per ad. Kill adjectives before nouns.
  • • Match the copy to the landing page's promise.
  • • Test variants that change one element at a time.

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