Free Tool

Conversion rate calculator — free CRO tool

Enter visitors, conversions and AOV to see conversion rate, revenue per visitor and the projected revenue lift from a small CVR improvement.

Visitors

Total sessions or unique visitors in the period.Conversions

Purchases, leads, signups — whatever counts as a conversion.Average order value

Average revenue per conversion.Projected uplift

A realistic CRO win to model — e.g. 20% relative lift.

Results

Conversion rate2.40%

Revenue per visitor$2

Current revenue$20,400

New CVR (+20%)2.88%

New revenue$24,480

Revenue lift$4,080

Guide

What is a good conversion rate?

Across e-commerce, median CVR sits around 2–3%. B2B SaaS landing pages typically convert 3–5%. Lead-gen forms range wildly — 5–15% for warm traffic, under 1% for cold. The number that matters isn't the benchmark; it's the trend line on your own site, and what a modest lift is worth in revenue.

Formulas

CVR = (Conversions / Visitors) × 100
Revenue per visitor = (Conversions × AOV) / Visitors
New CVR = Current CVR × (1 + uplift)
Revenue lift = New revenue − Current revenue

Find the conversion wins hiding in your data

Thrivio's CRO audit spots the exact steps costing you conversions — checkout friction, weak hero copy, broken journeys — and drafts the fix.

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