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ROAS calculator — free return on ad spend tool
Enter your ad spend, revenue and margin to see ROAS, profit-on-ad-spend and your break-even ROAS.
Results
ROAS4.00x
Profit on ad spend (POAS)2.40x
Break-even ROAS1.67x
Gross profit$2,400.00
Net profit (after ad spend)$1,400.00
Net margin on revenue35.0%
Guide
What is ROAS?
Return on Ad Spend (ROAS) = Revenue ÷ Ad Spend. A ROAS of 4x means every $1 spent returned $4 in revenue. But ROAS ignores your margin — a 4x ROAS on a 20% margin product is a loss. That's why break-even ROAS (1 ÷ margin) matters.
Formulas
- ROAS = Revenue / Ad Spend
- POAS = (Revenue × Margin) / Ad Spend
- Break-even ROAS = 1 / Margin
- Net profit = (Revenue × Margin) − Ad Spend
Track ROAS across every channel automatically
Thrivio pulls ad spend, revenue and margin from every connected platform and shows blended ROAS in real time.
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