Every disapproved SKU, ranked by the Shopping revenue it's costing you.
Thrivio watches every product in your feed, flags disapprovals the moment they hit, and turns feed-health issues into ranked opportunities — the exact SKUs costing you Shopping impressions right now.
Every GMC signal, ranked by revenue.
Dashboards
Live feed-health dashboard: approved vs disapproved SKUs, top blocking issues, and impression share by product.
AI opportunities
Which disapprovals to fix first based on revenue potential — not just alphabetical error lists.
Reports
Weekly feed-quality reports summarising what broke, what recovered and what's still holding back Shopping performance.
Experiments
Test title, description and image variants at scale and measure the real Shopping impression lift.
Attribution
Attribute Shopping ad revenue to specific feed changes when paired with GA4 and Google Ads data.
The GMC data Thrivio reads.
Every metric below is pulled from your Google Merchant Center account via read-only OAuth and refreshed automatically — no CSV exports, no dev tickets.
The kinds of recommendations Thrivio generates.
Real examples of the opportunities we surface from Google Merchant Center data — every one scored by estimated revenue impact.
Bulk disapproval on GTIN mismatch
43 SKUs went disapproved overnight — all share a supplier feed that changed GTIN format. Estimated Shopping revenue at risk: £6.4k / week.
Price-competitiveness warning
12 of your top-revenue SKUs are flagged 'price too high' vs competitor benchmarks — the ceiling on your Shopping impressions.
Missing product identifiers
18% of your feed is missing brand or GTIN attributes, limiting eligibility for enhanced Shopping placements.
Google Merchant Center inside your Thrivio workspace.
43 SKUs went disapproved overnight — all share a supplier feed that changed GTIN format. Estimated Shopping revenue at risk: £6.4k / week.
12 of your top-revenue SKUs are flagged 'price too high' vs competitor benchmarks — the ceiling on your Shopping impressions.
Better together.
These integrations pair naturally with Google Merchant Center to unlock cross-source insights.
Thrivio reads your store, product and checkout data and returns prioritised opportunities — the SKUs, funnels and audiences with the biggest upside, ranked by revenue.
Explore Shopify
Thrivio reads your WordPress store's orders, products and customers and returns prioritised actions — the SKUs to promote, the funnels to fix, and the audiences worth chasing.
Explore WooCommerce
Thrivio reads your GA4 traffic, engagement and conversion data and returns prioritised opportunities — the exact pages, funnels and audiences dragging revenue down, and what to fix first.
Explore GA4Common GMC questions.
How do I connect Google Merchant Center to Thrivio?+
One-click read-only OAuth on your Google account. Thrivio pulls your feed, item status and diagnostics automatically.
What Merchant Center permissions does Thrivio need?+
Read-only access to your Merchant Center account. Thrivio never edits your feed, changes product data or interacts with Google Ads on your behalf.
Does this replace the built-in Merchant Center diagnostics?+
No — it prioritises them. Merchant Center lists every issue alphabetically; Thrivio ranks them by revenue impact so you fix the ones that actually cost you.
How often is feed data refreshed?+
Every 6 hours — matching the cadence Google itself uses to re-crawl most feeds.
Does it work with multiple Merchant Center accounts?+
Yes — including MCA (Multi-Client Account) setups for agencies.
Ready to unlock your next stage of growth?
Join growth teams who use Thrivio to make smarter decisions and grow faster.