thrivio — AI Growth Engine
Sample report · fictional brand · shown for demonstration only
Sample CRO audit

A Thrivio audit for glowbotanicals.co

Every recommendation is tagged with the pipeline stage it moves and the revenue lift we project. This is exactly what your team gets when you run a Thrivio website audit — plus the workflow to ship each fix.

Monthly visits
148,000
Conversion rate
2.1%
AOV
£42
Monthly revenue
£131,000
Audit score
62
/ 100
Below category median (68) — biggest gaps in Conversion + Retention.
Projected uplift if all high-impact fixes ship
+£38,000£54,000
per month
New monthly revenue: £169,000£185,000 (2941% lift)
Sales pipeline · biggest leaks

Where 148,000 visits become 612 repeat customers.

Each stage is scored against the DTC beauty benchmark. The red flags are what our recommendations target below.

Awareness1/5
148,000
36% drop to next stage
Benchmark
In-line with DTC beauty (140k–180k)
Biggest leak: Blog traffic converts to email at 0.02% vs 1.4% category median.
Engagement2/5
94,200
66% drop to next stage
Benchmark
Below category (55% engaged → PDP)
Biggest leak: Homepage hero has 4 competing CTAs; only 34% scroll past fold.
Consideration3/5
31,800
90% drop to next stage
Benchmark
10% PDP → cart is 2pp below category
Biggest leak: Reviews below fold; 63% of PDP visitors never see them.
Conversion4/5
3,108
80% drop to next stage
Benchmark
Beauty checkout completes at 32% (you: 20%)
Biggest leak: 41% abandon at shipping step. No Apple / Google Pay.
Retention5/5
612
Benchmark
Repeat within 60d: 20% vs 34% category
Biggest leak: Post-purchase email open rate 32%; no day-3 'how to use' trigger.
Prioritised recommendations

10 fixes, ranked by revenue impact.

Every recommendation links to the tool you'd use to size the fix on your own site.

Awareness

2 recommendations

/blog pulls 42k visits but captures ~0 emails

Evidence: 0 opt-in surfaces on the top 5 blog templates; exit rate 78%.

High impactLow effort
Recommended fix
Add exit-intent 'Which serum is right for me?' quiz lead magnet.
Projected lift
+240 emails/mo · +£1,800 assisted revenue
Size this on your own site with:Bounce Rate Analyser

3 top blog posts missing meta descriptions and Article schema

Evidence: Top 3 posts drive 61% of organic traffic; average CTR 1.9%.

Medium impactLow effort
Recommended fix
Rewrite metas to <155 chars and add Article + FAQ schema.
Projected lift
+12% organic CTR · ~+5,000 sessions/mo

Engagement

2 recommendations

Homepage hero has 4 competing CTAs

Evidence: Session replays show 61% click hesitation; scroll-past-fold 34%.

High impactLow effort
Recommended fix
Collapse to a single 'Shop bestsellers' CTA; move secondary links below fold.
Projected lift
+18% scroll-past-fold · +9% collection-page visits
Size this on your own site with:A/B Test Calculator

Collection pages have no filters

Evidence: Median time on collection 42s; only 22% click through to a PDP.

Medium impactMedium effort
Recommended fix
Add filters: price band, skin type, key ingredient, concern.
Projected lift
+9% collection → PDP click-through

Consideration

2 recommendations

63% of PDP visitors never scroll to reviews

Evidence: Heatmap shows scroll drop-off at 480px; reviews start at 1,240px.

High impactLow effort
Recommended fix
Move review summary above the fold; sticky star rating in title area.
Projected lift
+14% add-to-cart on top 10 PDPs
Size this on your own site with:Conversion Rate Calculator

Bundle upsell hidden inside a collapsed accordion

Evidence: Only 4% of PDP visitors open the 'Complete the routine' block.

Medium impactMedium effort
Recommended fix
Surface as a visual 3-product 'Complete the routine' module below hero.
Projected lift
+£3.20 AOV · +7.6% attach rate

Conversion

3 recommendations

Cart: 41% abandon at the shipping step

Evidence: Shipping cost surprise at step 2; 68% of exits from mobile.

High impactMedium effort
Recommended fix
Enable address lookup + show free-shipping progress bar in cart.
Projected lift
+£14,000/mo recovered · +6.1% checkout starts completed
Size this on your own site with:Website ROI Calculator

Checkout form asks for 11 fields

Evidence: Median completion time 3m 42s; 22% drop between contact + payment.

High impactLow effort
Recommended fix
Cut to 6 fields, defer marketing opt-in to a post-purchase toast.
Projected lift
+7% checkout completion · +£8,400/mo
Size this on your own site with:Statistical Significance

No Apple Pay or Google Pay on mobile checkout

Evidence: 72% of sessions are mobile; mobile conversion 1.4% vs desktop 3.6%.

High impactLow effort
Recommended fix
Enable express-checkout wallets at cart + on PDP add-to-cart.
Projected lift
+11% mobile conversion · +£6,200/mo

Retention

1 recommendation

68% of first-time buyers never open the post-purchase email

Evidence: Only welcome + shipping email fire; no education sequence.

Medium impactMedium effort
Recommended fix
Trigger a day-3 'how to use your serum' sequence with a 15% refill offer.
Projected lift
+6% repeat purchase in 60 days · +£4,900/mo
Projected impact by stage

Where the lift comes from.

Baseline (grey) vs projected monthly revenue after the recommended fixes ship. Conversion holds the biggest single opportunity.

Awareness
£3,200£5,100 (+59%)
Engagement
£11,800£14,500 (+23%)
Consideration
£18,400£24,600 (+34%)
Conversion
£82,600£111,200 (+35%)
Retention
£15,000£19,900 (+33%)
Ready for the real thing?

Run this audit on your own site.

Thrivio scans your site in about two minutes, benchmarks you against three competitors, and hands back a prioritised, revenue-weighted fix list — just like the one above.

120+ checks per page Prioritised by revenue Ships in your workspace