Every recommendation is tagged with the pipeline stage it moves and the revenue lift we project. This is exactly what your team gets when you run a Thrivio website audit — plus the workflow to ship each fix.
Each stage is scored against the DTC beauty benchmark. The red flags are what our recommendations target below.
Every recommendation links to the tool you'd use to size the fix on your own site.
Evidence: 0 opt-in surfaces on the top 5 blog templates; exit rate 78%.
Evidence: Top 3 posts drive 61% of organic traffic; average CTR 1.9%.
Evidence: Session replays show 61% click hesitation; scroll-past-fold 34%.
Evidence: Median time on collection 42s; only 22% click through to a PDP.
Evidence: Heatmap shows scroll drop-off at 480px; reviews start at 1,240px.
Evidence: Only 4% of PDP visitors open the 'Complete the routine' block.
Evidence: Shipping cost surprise at step 2; 68% of exits from mobile.
Evidence: Median completion time 3m 42s; 22% drop between contact + payment.
Evidence: 72% of sessions are mobile; mobile conversion 1.4% vs desktop 3.6%.
Evidence: Only welcome + shipping email fire; no education sequence.
Baseline (grey) vs projected monthly revenue after the recommended fixes ship. Conversion holds the biggest single opportunity.
Aggregated across Shopify, Stripe and call tracking. Every KPI is benchmarked, cohorts are pre-computed monthly, and findings ship into the same worklist as the CRO fixes above.
% of each monthly cohort still active in months 0–11 after first order.
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-08 | 100% | 62% | 48% | 41% | 36% | 33% | 30% | 28% | 26% | 25% | 24% | 23% |
| 2025-09 | 100% | 64% | 50% | 43% | 38% | 34% | 31% | 29% | 27% | 26% | 25% | — |
| 2025-10 | 100% | 66% | 52% | 45% | 40% | 36% | 33% | 31% | 29% | 28% | — | — |
| 2025-11 | 100% | 68% | 54% | 47% | 42% | 38% | 35% | 33% | 31% | — | — | — |
| 2025-12 | 100% | 65% | 51% | 44% | 39% | 35% | 32% | 30% | — | — | — | — |
| 2026-01 | 100% | 63% | 49% | 42% | 37% | 33% | 30% | — | — | — | — | — |
| 2026-02 | 100% | 67% | 53% | 46% | 41% | 37% | — | — | — | — | — | — |
| 2026-03 | 100% | 70% | 56% | 49% | 44% | — | — | — | — | — | — | — |
| 2026-04 | 100% | 72% | 58% | 51% | — | — | — | — | — | — | — | — |
| 2026-05 | 100% | 71% | 57% | — | — | — | — | — | — | — | — | — |
| 2026-06 | 100% | 69% | — | — | — | — | — | — | — | — | — | — |
| 2026-07 | 100% | — | — | — | — | — | — | — | — | — | — | — |
Cumulative revenue per customer by months since first purchase.
p50 38 days · p90 96 days
Evidence: Only 76 of 224 customers in the last 12 months placed a second order. Category median for comparable AOV brands is 40%.
Recommendation: Trigger a day-14 educational sequence with a first-refill 15% offer. Layer a day-45 lapsed-customer win-back on top.
Evidence: Rolling 30-day churn rose from 5.2% to 6.4%. 42 customers now flagged at-risk (>90 days since last touch).
Recommendation: Segment at-risk cohort into Shopify vs Stripe vs Call and route each to a channel-native reactivation play.
Evidence: 312 new vs 189 returning callers. Returning callers convert to opportunity 2.4× more often but sit in the same queue.
Recommendation: Add returning-caller detection in CallTrackingMetrics and route them to senior reps with the account context pre-loaded.
Evidence: p50 gap 38d, p90 gap 96d. 68% of gaps sit in the 30–60 day window with zero touches from your ESP.
Recommendation: Fill the 30-day gap with a value email (how to use / new drops) and the 60-day gap with a personalised bundle offer.
Thrivio scans your site in about two minutes, benchmarks you against three competitors, and hands back a prioritised, revenue-weighted fix list — just like the one above.
