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Bounce rate analyser — benchmark & revenue impact
Compare your bounce rate against industry benchmarks and see how much revenue you could recover by reducing it.
Results
Benchmark ratingIn the industry average band
Engaged visitors / month6,300
Current monthly revenue$14,963
Visitors recovered (−15% bounce)1,305
Monthly revenue recovered$3,099
Annual revenue recovered$37,192
Guide
What's a good bounce rate?
GA4 replaced "bounce rate" with "engagement rate" — but the concept still matters. Content sites naturally run high (people read one thing and leave). E-commerce and lead-gen should sit under 45%. If yours is higher, the fix is usually one of three things: page speed, message-match with the ad or referral, or a hero that doesn't answer "am I in the right place?" in one glance.
Common bounce rate killers
- • Slow LCP on mobile (target < 2.5s)
- • Hero doesn't match the ad copy that brought them in
- • Popups or cookie banners covering above-the-fold content
- • No clear next step within the first viewport
- • Autoplay video or heavy animations on entry
Find the exact pages losing you visitors
Thrivio Lens pinpoints the specific pages and journey steps driving high bounces — then drafts the fix in Studio.
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