Every inbound call, traced back to the campaign that earned it.
Thrivio reads every CallTrackingMetrics call, pairs it with the exact landing page, campaign and keyword that triggered it, and scores which conversations are actually turning into revenue.
Every CTM signal, ranked by revenue.
Dashboards
Live dashboards for call volume, source attribution, missed calls, average handle time and revenue-per-call.
AI opportunities
Which campaigns drive callers who close, which landing pages waste phone spend, and which times of day leak missed calls.
Reports
Weekly call-performance reports written for founders and revenue leaders — Slack, email, or your board deck.
Experiments
A/B test landing-page copy and phone-number placement with the real call-conversion impact modelled from your CTM history.
Attribution
Multi-touch attribution across calls, forms and web conversions — see which channels actually create revenue, not just leads.
The CTM data Thrivio reads.
Every metric below is pulled from your CallTrackingMetrics account via read-only OAuth and refreshed automatically — no CSV exports, no dev tickets.
The kinds of recommendations Thrivio generates.
Real examples of the opportunities we surface from CallTrackingMetrics data — every one scored by estimated revenue impact.
Paid-search calls losing money
Two Google Ads campaigns generate 40% of your calls at 3× your target CPA. Callers stay under 45 seconds — likely wrong-intent traffic. Pause and re-test.
Missed calls at peak hours
You miss 18% of calls between 4pm and 6pm — the same window that generates your highest revenue calls. Adding a 4-hour rota tweak could recover £11k / month.
Landing page under-converting
Your services page generates the volume but the phone number sits below the fold on mobile. Sticky-header CTA could lift call rate by an estimated 26%.
CallTrackingMetrics inside your Thrivio workspace.
Two Google Ads campaigns generate 40% of your calls at 3× your target CPA. Callers stay under 45 seconds — likely wrong-intent traffic. Pause and re-test.
You miss 18% of calls between 4pm and 6pm — the same window that generates your highest revenue calls. Adding a 4-hour rota tweak could recover £11k / month.
Better together.
These integrations pair naturally with CallTrackingMetrics to unlock cross-source insights.
Thrivio reads your GA4 traffic, engagement and conversion data and returns prioritised opportunities — the exact pages, funnels and audiences dragging revenue down, and what to fix first.
Explore GA4
Thrivio reads your HubSpot contacts, deals and pipeline stages and pairs them with your marketing data to reveal the campaigns, pages and audiences actually creating revenue — not just leads.
Explore HubSpot
Route every prioritised opportunity, weekly report and revenue alert to the exact Slack channel where the work happens — with the context, evidence and CTA built in.
Explore SlackCommon CTM questions.
How do I connect CallTrackingMetrics to Thrivio?+
Generate a CTM API key and paste it once. Thrivio pulls your call history and configures live syncing automatically.
Do I need CTM's higher tier plan?+
No — Thrivio uses the CTM API which is available on standard plans. All call, source and attribution data is pulled from your existing account.
Does Thrivio store call recordings?+
No. Thrivio pulls call metadata and outcomes only — recordings and transcripts stay in your CTM account.
Can I attribute calls to specific keywords?+
Yes — Thrivio uses CTM's dynamic number insertion to attribute every call to the exact source, medium, campaign, keyword and landing page that triggered it.
How often is call data refreshed?+
Every 15 minutes — near-real-time for missed-call alerts and daily volume trends.
Ready to unlock your next stage of growth?
Join growth teams who use Thrivio to make smarter decisions and grow faster.