thrivio — AI Growth Engine
HubSpot logo
CRM
HubSpot × Thrivio

The HubSpot pipeline view your board actually asked for.

Thrivio reads your HubSpot contacts, deals and pipeline stages and pairs them with your marketing data to reveal the campaigns, pages and audiences actually creating revenue — not just leads.

Read-only OAuth 2-minute setup UK/EU-friendly Free to connect
What you can do

Every HubSpot signal, ranked by revenue.

Dashboards

Executive-ready HubSpot dashboards: pipeline value, stage velocity, win rate, MRR and rep performance — refreshed live.

AI opportunities

Which lead sources actually close, which stages leak deals, and which reps' pipelines are drifting — prioritised weekly.

Reports

Weekly pipeline reports written for founders and revenue leaders — sent to your inbox or Slack, no HubSpot login required.

Experiments

Test lead-scoring changes, form fields and lifecycle stages with the real revenue impact modelled from your HubSpot history.

Attribution

Full-funnel attribution: which GA4 sessions became MQLs, then SQLs, then closed-won deals — with revenue attached.

Metrics available

The HubSpot data Thrivio reads.

Every metric below is pulled from your HubSpot account via read-only OAuth and refreshed automatically — no CSV exports, no dev tickets.

Pipeline value Deals created Stage conversion Win rate Sales cycle length MRR MQL to SQL rate Lead source ROI Rep performance Contact activity
AI insights

The kinds of recommendations Thrivio generates.

Real examples of the opportunities we surface from HubSpot data — every one scored by estimated revenue impact.

Example insight #1

Lead source lying to you

'Organic' is your #1 lead source by volume but #4 by revenue. 63% of paid-search leads close vs 11% of organic — reallocate scoring weight.

Example insight #2

Stage-2 to stage-3 leak

Deals stall an average 18 days between Discovery and Demo — 12 days longer than 6 months ago. Two reps account for 71% of the drift.

Example insight #3

Cold-lead reactivation

142 closed-lost deals over £5k are 90+ days quiet with no reason logged. Six match a competitor churn signal — worth a reach-out this week.

In context

HubSpot inside your Thrivio workspace.

app.thrivio.ai / hubspot
HubSpot logo
Pipeline value
+12.4%
Deals created
£184k
Stage conversion
3.8×
Opportunity
Lead source lying to you

'Organic' is your #1 lead source by volume but #4 by revenue. 63% of paid-search leads close vs 11% of organic — reallocate scoring weight.

Opportunity
Stage-2 to stage-3 leak

Deals stall an average 18 days between Discovery and Demo — 12 days longer than 6 months ago. Two reps account for 71% of the drift.

FAQ

Common HubSpot questions.

What is a HubSpot dashboard in Thrivio?+

A live, revenue-scored view of your HubSpot pipeline built automatically from your contacts, deals and stages — designed for founders and revenue leaders, not sales ops.

What HubSpot permissions does Thrivio need?+

Read-only OAuth on contacts, deals, pipelines and companies. Thrivio never writes to your HubSpot portal or edits contact data.

Does HubSpot Starter work?+

Yes — Thrivio supports Free, Starter, Professional and Enterprise. Pipeline features unlock automatically based on your subscription.

How is this different to HubSpot's built-in reports?+

HubSpot's dashboards show pipeline in isolation. Thrivio pairs the same data with your GA4, Search Console and website sessions so you see which marketing actually creates closed revenue.

How often is HubSpot data refreshed?+

Every hour — near-real-time for pipeline changes, stage moves and new deal creation.

Can I create custom dashboards?+

Yes. Every dashboard in Thrivio is customisable, and you can build workspace-wide views that combine HubSpot with your other integrations.

Ready to unlock your next stage of growth?

Join growth teams who use Thrivio to make smarter decisions and grow faster.