thrivio — AI Growth Engine
Stripe logo
Payments
Stripe × Thrivio

MRR, LTV and churn — straight from Stripe, sharpened by Thrivio.

Real MRR, LTV, cohorts and churn — pulled straight from Stripe and paired with your marketing data so every revenue insight is grounded in actual money, not modelled events.

Read-only OAuth 2-minute setup UK/EU-friendly Free to connect
What you can do

Every Stripe signal, ranked by revenue.

Dashboards

Executive dashboards for MRR, ARR, LTV, churn, cohorts and payment health — live from Stripe with no spreadsheets in between.

AI opportunities

Which plans upsell, which cohorts churn, which failed payments are recoverable — scored by revenue impact.

Reports

Weekly and monthly revenue reports written in plain English — the numbers your board actually asks about, formatted for humans.

Experiments

Model the revenue impact of pricing changes, plan restructures and trial-length tweaks before you ship them.

Attribution

Revenue-based lead scoring: attribute closed MRR back to the exact campaigns, keywords and landing pages that drove it.

Metrics available

The Stripe data Thrivio reads.

Every metric below is pulled from your Stripe account via read-only OAuth and refreshed automatically — no CSV exports, no dev tickets.

MRR ARR LTV Net revenue retention Gross churn Cohort retention ARPU Failed payment rate Trial-to-paid conversion Refund rate
AI insights

The kinds of recommendations Thrivio generates.

Real examples of the opportunities we surface from Stripe data — every one scored by estimated revenue impact.

Example insight #1

Failed-payment recovery

You're losing £4.2k / month to failed card payments that never retry — 61% would recover with Stripe Smart Retries enabled.

Example insight #2

Cohort churn signal

The March cohort is churning 40% faster than the February cohort at day-30 — the price change went live between them. Regression, not seasonality.

Example insight #3

Upsell opportunity

34% of Starter customers hit the Pro-tier usage ceiling every month. A soft upsell prompt at 80% could lift ARPU by an estimated £18 / seat.

In context

Stripe inside your Thrivio workspace.

app.thrivio.ai / stripe
Stripe logo
MRR
+12.4%
ARR
£184k
LTV
3.8×
Opportunity
Failed-payment recovery

You're losing £4.2k / month to failed card payments that never retry — 61% would recover with Stripe Smart Retries enabled.

Opportunity
Cohort churn signal

The March cohort is churning 40% faster than the February cohort at day-30 — the price change went live between them. Regression, not seasonality.

FAQ

Common Stripe questions.

How do I create a Stripe revenue dashboard in Thrivio?+

Click 'Connect Stripe' and approve read-only OAuth. Thrivio pulls your full Stripe history — customers, subscriptions, invoices, disputes — and builds a live revenue dashboard in under two minutes.

What Stripe permissions does Thrivio need?+

Read-only OAuth on customers, subscriptions, invoices and charges. Thrivio never creates charges, refunds or customers on your behalf.

Does this work for one-off payments as well as subscriptions?+

Yes — Thrivio detects both subscription and one-off revenue and adjusts your dashboard automatically. Marketplaces on Stripe Connect are supported too.

How do you calculate LTV?+

Cohorted from real Stripe payment history — not a modelled average. You see LTV by acquisition month, plan, region and campaign.

How often is Stripe data refreshed?+

Every hour for the summary metrics, every 15 minutes for revenue alerts (failed payments, unusual dispute volume, churn spikes).

Ready to unlock your next stage of growth?

Join growth teams who use Thrivio to make smarter decisions and grow faster.